Microstock Plateau: iStockphoto July 2010

By Jim Pickerell Posted: 7/9/2010 2 Credits 1543 words Printable Version Comments (0)

A 14-month review of data from the leading microstock supports the theory of the fastest-growing industry segment having reached a plateau, with flat unit sales and revenue growth resulting from price increases. The top 198 iStock contributors currently have a combined total of 567,324 images, or about 5.2% of the total collection. In the past six months the collection of this group has grown by an average of more than 10% per contributor with a total of 52,449 images added. Images belonging to these contributors represent 29% of total downloads in the last 14 months.

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Copyright © 2010 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to PhotoLicensingOptions at 112 Frederick Avenue, Suite H, Rockville, MD 20850, phone 301-251-0720, fax 301-309-0941, e-mail: jim@scphotos.com

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Jim Pickerell is founder and a regular contributor to www.selling-stock.com, a online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. Fees for the consulting service are $2.50 per minute. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/cv.asp.  and he can be reached at: 112 Frederick Avenue, Suite H, Rockville, MD 20850, phone 301-251-0720, fax 301-309-0941, e-mail: jim@scphotos.com.