Going Pro: The Internet Market

By Jim Pickerell Posted: 7/21/2010 2 Credits 1686 words Printable Version Comments (0)

As little as five years ago, approximately 98% of all stock photo revenue came from print uses. There was little or no Internet and small business uses. Today about 20% of industry revenue comes from Internet and small business uses. The needs of these new customers were hardly addressed five years ago, as all traditional sellers focused on the high end of the market. Consequently, when someone wanted an image for these purposes they either took the picture themselves, or copied something off another Internet site and paid nothing for its use. In the last five years the demand for images that will be used electronically has grown dramatically.

Get the Full Article

Choose from the options below to get access to the entire article.

Copyright © 2010 Jim Pickerell. The above article may not be copied, reproduced, excerpted or distributed in any manner without written permission from the author. All requests should be submitted to PhotoLicensingOptions at 112 Frederick Avenue, Suite H, Rockville, MD 20850, phone 301-251-0720, fax 301-309-0941, e-mail: jim@scphotos.com

Comments (0)Email to a Friend More stories by Jim Pickerell

No Comments.

Stay Informed (top right) -  Sign up to receive free weekly email with summaries of all new stories.

Jim Pickerell is founder and a regular contributor to www.selling-stock.com, a online newsletter that publishes daily. He is also available for personal telephone consultations on pricing and other matters related to stock photography. Fees for the consulting service are $2.50 per minute. He occasionally acts as an expert witness on matters related to stock photography. For his current curriculum vitae go to: http://www.jimpickerell.com/cv.asp.  and he can be reached at: 112 Frederick Avenue, Suite H, Rockville, MD 20850, phone 301-251-0720, fax 301-309-0941, e-mail: jim@scphotos.com.