There is a reason why it is called “social” media and there are rules that you should follow when it comes to employing “social media” to market and brand yourself and your art. Every day I see small businesses that are ruining their brand by abusing social media.  Artists are no different, as they are a “small business” too! Here are some quick rules of social media that you should follow.
 

On LinkedIn’s ASMP group James Cavanaugh outlined the following client request, “A client wants you to create photographs that they can use on social network sites so they can "go viral" to promote their company. It means potentially countless people may use your copyrighted work,” and he asked “How would you approach such a request?”
This story provides my answer.

In the investment world it is a proven strategy to diversify your portfolio. The same is true as a professional photographer. This article explores different ways to diversify your income from printed coffee mugs to fine art prints to pay-for-click advertising...and the time to start is now!

We have done a bad job. A terrible job. If picking a photograph is all about its price and not its quality than we, the photo industry, have made a terrible job at selling our work. Every time an editor, whether  from an ad agency or a magazine decides to use an image because it is cheaper than the others, that means we have all failed to advocate for the real value of photography. We have failed, all of us, Photographers, agents, photo agencies to make the new generation of image buyers see the real value in our images. Thus the current situation.